Growth and market expansion
Define where to play and how to win, from priority markets and positioning to a focused strategy for expansion and long-term growth.
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Founder & Senior Growth Strategy Advisor
Turning ambition into influence, opportunity and growth.
I advise brand and agency leadership teams navigating growth, change and market expansion. I shape strategy, build the partnerships that matter, and create thought leadership that opens doors. Twenty years of global experience, put to work on your next decision.
About01
Commercial clarity.
Human connection.
Yearsof global experience
I work with organisations facing a pivotal growth question: where to play, how to position themselves, and which relationships will move the opportunity forward.
I've spent two decades in the room where global brands decide where to place their next bet: which market, which partner, which platform. That vantage point, across Europe, the United States, APAC and Saudi Arabia, taught me that global ambition only converts into growth when it's grounded in local business culture and real relationships.
Before launching FioreConsult, I spent 15 years at Cannes Lions, most recently as Global Head of Creative Excellence, where I led the global client advisory practice and built multi-million-dollar partnerships with some of the world's leading brands. Earlier, I led the Cannes Lions Awards, which gave me a first-hand understanding of creative effectiveness and what separates world-class work from the rest.
Expertise02
Where strategy meets the market.
Senior counsel on the decisions, relationships and platforms that shape sustainable growth.
Executive partnerships
Shape the propositions, senior relationships and partnerships that unlock access, influence and commercial opportunity.
Thought leadership programmes
Create original thought leadership and C-suite programmes that build authority, convene the right people and move strategic conversations forward.
Awards strategy and entry review
Sharpen awards strategy, category choices and entry narratives through senior review, informed by my experience leading the Cannes Lions Awards.
Approach03
A focused, senior-led approach
From commercial ambition to strategic advantage.
- 01
Clarify
I begin with the decision that matters most: the commercial ambition, the market dynamics and where the greatest value lies. The result is a clear view of the opportunity and the choices it demands.
- 02
Position
I develop a distinctive proposition and market strategy that is sharp enough to guide the choices that follow and credible enough to stand up in the market.
- 03
Influence
I identify and strengthen the executive relationships, partnerships and thought leadership platforms that turn a strong position into access, authority and momentum.
Experience04
Global experience,
grounded in local context.
Over two decades, I have advised brands and agencies across Europe, the United States, APAC and Saudi Arabia. My work spans growth strategy, market positioning, executive partnerships and senior engagement, always shaped by the commercial culture and relationships of each market.
Experience with leading organisations
L'Oréal, AB InBev, PepsiCo, Beiersdorf, Abbott, Bloomberg, PwC, Infosys and PIF.
Global CMO Growth Council
Led the initiative worldwide alongside the ANA, convening senior marketers around shared growth priorities.
Markets
EuropeUnited StatesAPACSaudi Arabia
Contact05
What growth opportunity are you exploring?
If you are shaping a market expansion strategy, strengthening your positioning or looking to build the right executive partnerships, I'd be pleased to discuss where I can add value.
Discuss an opportunity fiorenzaplinio@fioreconsult.com